There are an estimated 1.7 billion social media users in the world. When it comes to auto sales, social media can hugely impact potential car buyers and dealers. Here are some statistics that prove just how much car sales can largely increase through the power of the internet.
1. 90% of potential car buyers use the Internet to research different vehicles as well as car dealership information.
2. The automotive industry makes up of 6.1% of all online purchases.
GM, Ford, and Toyota make up half of the total spending of online automotive advertising.
3. Rich media (such as video) doubles the conversion rate and triples the click-through rate.
A question that I receive all the time from dealerships is to elaborate more on social media usage to generate more sales, since buying a car is a face-to-face experience. With the statistics that I have provided above, it is a no-brainer that using social media is extremely important.
So how can you implement social media?
1. Start using online video and post to Facebook, YouTube, Instagram, etc.
Show off new and used models-- interior, exterior, and the best features that the car has to offer.
2. Start using virtual showrooms as well as dealer showrooms.
More and more dealerships across the world are using virtual showrooms for clients that want to check out the dealership from home.
3. Guest post in blogs in your industry/company.
This is super important. If you have the opportunity to write a guest blog; such as explaining about Honda's if you work at a Honda dealership, chances are, you will receive expert recognition and trust.
4. Stress online customer reviews.
Word of mouth isn't around anymore. Websites such as Foursquare and Yelp make this possible. Use this to your advantage an ask buyers for them to write a review.
5. 24/7 access to dealer and showroom information instead of the 9-5.
This goes along with #2. Prospects who are in the market for a new car look around anytime of the day. Help your prospects out by showing them an updated showroom so they can see what you have to offer.
6. Use mobile access instead of waiting for a quote.
Make getting a quote easy for your prospects. Make sure you have the option for them to get pre-qualified online so they won't have to wait for the process when they go to your dealership.
In Conclusion:
A dealership's social media presence tells consumers that their brand is active and focused on communication with consumers. Selling in any kind of industry is a people business, not a money business.
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Article Source: EzineArticles.com/expert/Brianna_Vidal/2445984
Article Source: EzineArticles.com/9760455
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